Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid search results.
Search engine optimisation is a topic often discussed by digital agencies and website designers, but few do really understand the various aspects to SEO. We find that alot of our customers talk to us about SEO, but most struggle to understand what it is, why they need it and why it costs so much. For the first part of this blog we want to quickly address what Search Engine Optimisation means and is.
Having duplicate content on your Magento2 website is something that any internet marketing professional will tell you is a big no no. Not just due to the fact it will hurt your rankings in Google's search index, but also because your visitors don't want to see repeated content either. In this blog post we have embedded a youtube clip direct from Matt Cutt's, who is the head of webSpam on Google's search engine.